Description :

Job Title: SEO Specialist

Location: Mumbai
Experience Required: 2+ Years
Job Type: Full-Time
Reports To: SEO Manager / Head of Digital Marketing

Job Summary:

Are you passionate about SEO and driving organic growth? We are looking for an experienced SEO Specialist to join our dynamic digital marketing team. The ideal candidate will be well-versed in SEO tools, keyword strategy, technical SEO, on-page and off-page optimization.

Key Responsibilities:

Optimize website content, landing pages, and product descriptions to improve search engine rankings

Conduct in-depth keyword research to identify high-value opportunities

Develop and implement SEO-friendly content strategies to boost organic visibility

Execute effective link-building strategies, including outreach and guest posting

Perform technical SEO audits and resolve issues that impact website performance

Track, analyze, and report on website traffic and SEO metrics using Google Analytics, Ahrefs, SEMrush, etc.

Stay updated with SEO trends, Google algorithm updates, and industry best practices

Collaborate with content, development, and marketing teams to implement SEO strategies

Requirements:

Minimum 2 years of hands-on SEO experience (experience in a digital agency or eCommerce preferred)

Strong command of tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz

Proven experience in on-page optimization, content SEO, and link building

Familiarity with technical SEO, site structure, and crawlability

Basic knowledge of HTML, CSS, JavaScript is a plus

Strong analytical, problem-solving, and reporting skills

Excellent written and verbal communication skills

Nice-to-Have Skills:

Experience with Local SEO

Ability to make minor website updates using HTML & CSS

Why Join Us?

Competitive salary and performance-based benefits

Opportunities for growth and career advancement

A collaborative and fast-paced work culture