Skills : Project management,Communication,Brand Awareness,Brand Strategist,Marketing,Brand Engagement,Market Research,Brand development
Description :
Designation - Brand Strategist
Experience - 3-5Yrs
Location - Delhi
Key Responsibilities:
Brand Development:
- Define and refine the brand's vision, mission, and values.
- Develop and maintain a clear and consistent brand identity, including logos, colors, and brand guidelines.
Market Research:
- Conduct market research to understand customer behavior, competitors, and industry trends.
- Analyze and interpret market insights to identify opportunities and threats.
Brand Positioning:
- Identify the brand's unique value proposition and positioning in the market.
- Create messaging and positioning strategies to communicate the brand's strengths and differentiation.
Content Strategy:
- Develop content strategies that resonate with the target audience and align with the brand's voice and values.
- Oversee the creation of high-quality content across various channels.
Integrated Marketing:
- Collaborate with marketing and advertising teams to ensure all marketing efforts align with the brand's identity and messaging.
- Integrate the brand into all marketing campaigns and materials.
Brand Monitoring:
- Monitor the brand's performance, perception, and reputation in the market.
- Use feedback, data, and analytics to make informed adjustments to branding strategies.
Brand Guidelines:
- Develop and maintain brand guidelines that provide a framework for consistent branding across all channels and touchpoints.
Cross-Functional Collaboration:
- Work closely with design, marketing, PR, and product teams to ensure brand consistency and alignment with business goals.
Brand Engagement:
- Cultivate brand loyalty and engagement with customers through initiatives like customer loyalty programs, social media engagement, and user-generated content.
Brand Crisis Management:
- Develop crisis communication strategies to protect and maintain the brand's reputation in the event of a crisis or negative publicity.
Qualifications:
- Bachelor's degree in marketing, communications, business, or a related field. A master's degree is often preferred.
- Proven experience in brand strategy, marketing, or a related role.
- Strong analytical skills and the ability to interpret data and market trends.
- Excellent communication and presentation skills.
- Creativity and the ability to think outside the box to develop unique branding strategies.
- Project management skills to coordinate branding initiatives.
- Familiarity with branding tools and software.