Description :

Designation - Brand Strategist

Experience - 3-5Yrs

Location - Delhi

Key Responsibilities:

Brand Development:

• Define and refine the brand's vision, mission, and values.
• Develop and maintain a clear and consistent brand identity, including logos, colors, and brand guidelines.

Market Research:

• Conduct market research to understand customer behavior, competitors, and industry trends.
• Analyze and interpret market insights to identify opportunities and threats.

Brand Positioning:

• Identify the brand's unique value proposition and positioning in the market.
• Create messaging and positioning strategies to communicate the brand's strengths and differentiation.

Content Strategy:

• Develop content strategies that resonate with the target audience and align with the brand's voice and values.
• Oversee the creation of high-quality content across various channels.

Integrated Marketing:

• Collaborate with marketing and advertising teams to ensure all marketing efforts align with the brand's identity and messaging.
• Integrate the brand into all marketing campaigns and materials.

Brand Monitoring:

• Monitor the brand's performance, perception, and reputation in the market.
• Use feedback, data, and analytics to make informed adjustments to branding strategies.

Brand Guidelines:

• Develop and maintain brand guidelines that provide a framework for consistent branding across all channels and touchpoints.

Cross-Functional Collaboration:

• Work closely with design, marketing, PR, and product teams to ensure brand consistency and alignment with business goals.

Brand Engagement:

• Cultivate brand loyalty and engagement with customers through initiatives like customer loyalty programs, social media engagement, and user-generated content.

Brand Crisis Management:

• Develop crisis communication strategies to protect and maintain the brand's reputation in the event of a crisis or negative publicity.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field. A master's degree is often preferred.
• Proven experience in brand strategy, marketing, or a related role.
• Strong analytical skills and the ability to interpret data and market trends.
• Excellent communication and presentation skills.
• Creativity and the ability to think outside the box to develop unique branding strategies.
• Project management skills to coordinate branding initiatives.
• Familiarity with branding tools and software.