Description :

Job Title: Social Media Specialist

Experience : 2-6 Years

Location - New Delhi

Job Description:

We are seeking a creative and results-driven Social Media Marketing Specialist to join our marketing team. As a specialist in social media, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engage our target audience across various platforms.

Responsibilities:

Social Media Strategy:

• Develop and execute social media strategies to align with marketing goals.
• Create and manage content calendars for various platforms.

Content Creation:

• Generate engaging and relevant content for social media channels, including text, image, and video content.
• Collaborate with the design team to create visually appealing graphics and multimedia content.

Audience Engagement:

• Monitor and respond to audience comments, messages, and inquiries in a timely and authentic manner.
• Foster community engagement and build relationships with followers.

Analytics and Reporting:

• Track and analyze social media performance metrics.
• Prepare regular reports on key insights and make data-driven recommendations for improvement.

Campaign Management:

• Plan and execute social media advertising campaigns to reach specific target audiences.
• Collaborate with other marketing team members for integrated campaigns.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Specialist or similar role.
• In-depth knowledge of popular social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics.