Description :

Responsibilities: 

• Drive and optimize marketing campaigns, based on Return on Ad Spend and Lifetime Value, through programmatic ad channels

• Utilize Amazon's Brand Analytics tool to gain insights into customer behavior, market trends, and competitor analysis. Leverage these insights to inform campaign optimization and strategic decision-making. 

• Analyze details of marketing channel efficiency: cost, performance, and new opportunities 

• Own campaigns from end-to-end manage targeting and segmentation, messaging, creative, measurement, and reporting

• Conduct thorough keyword research to identify relevant and high-converting keywords. Analyze competitor strategies and identify opportunities to gain a competitive advantage. 

• Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics

• Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors 

• Collaborate and build relationships with marketing teams across Amazon 

• Monitoring the effectiveness of campaigns and implement ongoing improvements to drive business impact 

• Reporting on progress against goals and relevant paid media marketing metrics for in-depth business reviews and reports for senior leadership 

• Collaborate with internal stakeholders and manage external agency resources 

Requirements: 

• 5+yrs of relevant work experience 

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) 

• Familiarity with the Amazon sales cycle and how to employ marketing communications strategies to nurture leads, drive adoption and accelerate growth. 

• In-depth knowledge of online marketing tools and technology.