Description :
Responsibilities:
• Drive and optimize marketing campaigns, based on Return on Ad Spend and Lifetime Value, through programmatic ad channels
• Utilize Amazon's Brand Analytics tool to gain insights into customer behavior, market trends, and competitor analysis. Leverage these insights to inform campaign optimization and strategic decision-making.
• Analyze details of marketing channel efficiency: cost, performance, and new opportunities
• Own campaigns from end-to-end manage targeting and segmentation, messaging, creative, measurement, and reporting
• Conduct thorough keyword research to identify relevant and high-converting keywords. Analyze competitor strategies and identify opportunities to gain a competitive advantage.
• Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics
• Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors
• Collaborate and build relationships with marketing teams across Amazon
• Monitoring the effectiveness of campaigns and implement ongoing improvements to drive business impact
• Reporting on progress against goals and relevant paid media marketing metrics for in-depth business reviews and reports for senior leadership
• Collaborate with internal stakeholders and manage external agency resources
Requirements:
• 5+yrs of relevant work experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Familiarity with the Amazon sales cycle and how to employ marketing communications strategies to nurture leads, drive adoption and accelerate growth.
• In-depth knowledge of online marketing tools and technology.