Description :

Paid Media Specialists

About the role:

We are currently seeking a skilled Facebook Ads Expert with D2C experience in the health and

wellness category with a minimum of 2+ years of experience to join our team. As a Facebook

Ads Expert, you will play a pivotal role in planning, executing, and optimizing effective Facebook

advertising campaigns to meet our objectives.

Responsibilities:

• Collaborate with internal teams to understand advertising goals, target audience, and

campaign objectives.

• Create and manage Facebook ad campaigns, including ad set-up, targeting, and budget

allocation.

• Conduct thorough competitor analysis to inform ad strategies.

• Monitor ad performance and adjust campaigns to optimize for key metrics, including

click-through rates (CTR), conversion rates, average order value (AOV), and return on ad

spend (ROAS)

• A/B test ad creatives, headlines, and ad copy to determine the most effective

messaging.

• Stay updated with the latest Facebook advertising trends, algorithms, and best

practices.

• Provide regular performance reports and insights, demonstrating the impact of

Facebook ad campaigns.

Requirements:

• Minimum of 2+ years of experience in Facebook advertising.

• Proficiency in Facebook Ads Management.

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Experience in handling min 30Lacs per months of ad spend