Description :

Title - Content Writer

Exp - 2 - 5 years

Location - Delhi

Job Description

Responsibilities:

Content Creation:

• Develop high-quality, engaging, and relevant content for a variety of platforms, including blog posts, articles, social media, newsletters, and more.
• Research industry-related topics to create informative and compelling content.
• Ensure content is aligned with the brand voice and messaging guidelines.

SEO Optimization:

• Conduct keyword research and incorporate SEO best practices to enhance content visibility.
• Write SEO-friendly content to improve search engine rankings and organic traffic.

Editing and Proofreading:

• Edit and proofread content to ensure accuracy, clarity, and adherence to editorial standards.
• Collaborate with the editing team to refine and improve content quality.

Content Strategy:

• Contribute to the development of content strategies that align with marketing and business goals.
• Stay updated on industry trends and incorporate relevant topics into content plans.

Collaboration:

• Work closely with cross-functional teams, including marketing, design, and product, to gather information and insights for content creation.
• Collaborate with external partners, such as agencies and freelancers, when necessary.

Social Media Engagement:

• Create content for social media platforms to engage and grow the audience.
• Monitor social media trends and participate in relevant conversations.

Analytics and Reporting:

• Use analytics tools to track content performance and user engagement.
• Provide regular reports on content effectiveness and suggest improvements based on data.

Requirements:

Education:

• Bachelor's degree in English, Journalism, Marketing, or a related field.

Experience:

• Proven experience as a Content Writer with a strong portfolio showcasing a variety of written pieces.
• Familiarity with content management systems (CMS) and basic knowledge of HTML.

Writing Skills:

• Exceptional writing, editing, and proofreading skills.
• Ability to adapt writing style to suit different audiences and platforms.

SEO Knowledge:

• Understanding of SEO principles and experience in optimizing content for search engines.

Creativity:

• Creative thinking and the ability to generate innovative ideas for content.
• A keen eye for detail and a commitment to delivering polished and error-free content.

Communication Skills:

• Strong communication skills, both written and verbal.
• Ability to effectively collaborate with team members and stakeholders.

Time Management:

• Excellent organizational and time management skills to handle multiple projects and deadlines.