Description :

Title - Digital Marketing Lead

Exp - 5 - 8 years

Location - Delhi

Job Description

Responsibilities:

1. Develop and execute digital marketing strategies to drive online traffic to the company's website and increase brand awareness.
2. Lead the planning and execution of digital marketing campaigns across various channels, including but not limited to search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, and content marketing.
3. Manage and optimize the company's digital advertising budget to achieve maximum ROI and performance goals.
4. Analyze digital marketing data and metrics to track campaign effectiveness, identify trends, and make data-driven decisions to improve results.
5. Oversee the creation and optimization of digital content, including website copy, blog posts, social media posts, and email newsletters, ensuring alignment with brand messaging and SEO best practices.
6. Collaborate with cross-functional teams, including sales, product development, and creative, to align digital marketing efforts with overall business objectives.
7. Stay updated on industry trends and best practices in digital marketing, including changes in search engine algorithms, social media algorithms, and digital advertising platforms.
8. Lead and mentor a team of digital marketing specialists, providing guidance, training, and support to help them achieve their professional goals and drive team performance.
9. Develop and maintain relationships with key stakeholders, including external agencies, vendors, and partners, to support digital marketing initiatives and enhance the company's online presence.
10. Prepare regular reports and presentations on digital marketing performance, presenting findings and recommendations to senior management and other stakeholders.

Requirements:

1. Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
2. Proven experience working in digital marketing, with a focus on developing and executing successful digital marketing campaigns.
3. In-depth knowledge of digital marketing channels and techniques, including SEO, PPC, email marketing, social media marketing, and content marketing.
4. Hands-on experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing automation software.
5. Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to improve campaign performance.
6. Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
7. Leadership experience, with the ability to lead and inspire a team of digital marketing specialists to achieve common goals.
8. Creative thinking and problem-solving skills, with the ability to innovate and adapt to changing market conditions and consumer behavior.
9. Detail-oriented mindset with a focus on quality and accuracy in all digital marketing activities.
10. A passion for digital marketing and a commitment to staying updated on industry trends and best practices.

Additional Preferred Qualifications:

1. Master's degree in Marketing, Digital Marketing, or a related field.
2. Relevant certifications, such as Google Ads certification, Facebook Blueprint certification, or HubSpot Inbound Marketing certification.
3. Experience working in a B2B or technology-driven industry.