Description :

Role - SEO Specialist

Location - New Delhi

Experience - (2-4 years)

1. Job Summary:
2. We are seeking an experienced SEO Specialist to join our digital marketing team. The successful candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve website rankings, drive organic traffic, and increase online visibility. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, and content optimization techniques.
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4. Responsibilities:
5. Conduct keyword research and analysis to identify relevant keywords and phrases for target audiences
6. Develop and implement SEO strategies to improve website rankings and drive organic traffic
7. Optimize website content, including meta tags, titles, descriptions, and header tags
8. Analyze website performance using tools like Google Analytics and Google Search Console
9. Identify and fix technical SEO issues, such as page speed, mobile responsiveness, and broken links
10. Develop high-quality, engaging content that is optimized for search engines
11. Collaborate with content creators to ensure SEO best practices are followed
12. Stay up-to-date with the latest search engine algorithm updates and best practices
13. Monitor and report on SEO metrics, including keyword rankings, organic traffic, and conversion rates
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15. Requirements:
16. 2+ years of experience in SEO, digital marketing, or a related field
17. Strong understanding of search engine algorithms and ranking factors
18. Experience with keyword research tools, such as Ahrefs, SEMrush, or Moz
19. Knowledge of HTML, CSS, and JavaScript
20. Experience with content management systems (CMS) like WordPress or Drupal
21. Strong analytical and problem-solving skills
22. Excellent communication and collaboration skills
23. Bachelor's degree in Marketing, Communications, or a related field
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25. Nice to Have:
26. Experience with technical SEO tools, such as Screaming Frog or DeepCrawl
27. Knowledge of Google Tag Manager and Google Analytics
28. Certification in SEO, such as HubSpot or Google Analytics certification
29. Experience with A/B testing and conversion rate optimization