Skills : Digital Marketing ,PPC Specialist ,Google Ads ,Search Engine Marketing (SEM), Pay-Per-Click (PPC) ,Campaign Management, Bid Management.
Description :
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Job Title: Digital Marketing Executive (PPC Specialist)
Location: Hyderabad, India
Salary Range: ₹3.6 LPA + Incentives (percentage of profit)
Experience Required: Minimum 2 years in Google Ads
Position Available: 1
Office Timing: 11 AM - 8:30 PM
Job Overview:
We are seeking a skilled Digital Marketing Executive with a focus on PPC to join our dynamic team. The ideal candidate will have at least 2 years of experience managing Google Ads campaigns and a strong understanding of search engine marketing.
Key Responsibilities:
- Create and manage PPC campaigns, including bid management, ad copywriting, and budget allocation.
- Conduct comprehensive keyword research and competitor analysis to identify campaign improvement opportunities.
- Optimize campaigns to maximize efficiency, focusing on increasing CTR, reducing CPC, and maximizing conversions.
- Monitor and analyze analytics dashboards to derive insights for performance optimization.
- Continuously test various campaign elements (ads, landing pages, keywords) to improve click-through and conversion rates.
- Manage campaign expenses, set budgets, and track spending effectively.
- Collaborate with content teams to develop engaging and targeted ad content.
- Stay updated on PPC and SEM trends to ensure strategies remain cutting-edge.
Required Skills:
- Minimum 2 years of proven experience as a PPC Specialist or in a similar SEM-focused role.
- Proficiency in Google Ads, Google Analytics, and other relevant PPC/SEM tools.
- Experience managing PPC campaigns across multiple platforms (Bing Ads, Facebook is a plus).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Effective budget management across multiple campaigns.
- Excellent understanding of search engine marketing concepts and strategies.
- Strong communication skills and ability to work collaboratively within a team.
- Demonstrated experience in managing budgets effectively to maximize ROI.
Interview Process:
- Written/Introduction Round
- Technical Round
- Manager Round (Salary Discussion)
